My editor came up with a great idea for Twitterville. he wants to sprinkle a few chapters with a few sample tweets. The idea is to give readers a sense of the diversity, depth, humor, passion and surprise you find there every day.
I'd like you to send me your favorite tweets. The catch is that it should be someone else's--not your own. If we use it, I'll add you to the Acknowledgments. If there is space please use the tag #TVL. I know some entries won't have space, so I'll be pretty vigilant looking.
Of course it will score points--but is not mandatory if you send a tweet if it touches on the subjects and companies I cover in the book. So below is my final Table of Contents, with a brief summary of the content.
Table of Contents
Forward
Introduction
Talks about James Buck being arrested in Egypt and it discusses why the incident inspired me to write Twitterville
PART 1. How It Started
Chapter 1 A Pinot Kills Odeo
The story of how Twitter got started and looks at @Ev @Biz & @Jack'a backgrounds before joining.
Chapter 2 Showtime
Talks about SXSW 07 and how Twitter stole the show with an investment in nothing more than two flat panel screens.
Chapter 3 Dell’s Parallel Avenues
Traces how Lionel Menchaca and l and Richard Binhammer developed down one Twitterville avenue to engage customers while Riccardo Guerrero explored down another avenue and figured out how to sell computers via Twitterville.
Chapter 4 Why Comcast Cares
Profiles Frank Eliason and how it has turned around an historically negative customer service image. looks also at how airlines have used Twitter and how U-Haul hurt itself by ignoring David Alston's conversation. Explains why Twitter is so superior and efficient as a support tool
Chapter 5 Customers Take Control
Looks at the Motrin and Pepsi Suicide ads and explains why companies need to be vigilant. Profiles Scott Monty at Ford Motors. Looks at big picture implications of Twitter's customer-generated conversations, particularly when customers are angry.
PART 2 What They’re Doing.
Chapter 6 The Twitterville Marketplace
Brief Chapter explains why Twitterville is a marketplace and how markets have become what they used to be before the 60-year intrusion of the Broadcast Era.
Chapter 7 Global Companies. Local Touch
Looks at how big companies like Zappos, Molson, Rubbermaid, Henry Ford Medical Center and Sutter Health give a close human touch to customers via Twitter.
Chapter 8 Seeing the Wizard
Looks at logo tweet accounts such as Starbucks, Whole Foods, and CarlsJr. Interviews the real people behind the corporate logo and other proponents of branded tweeting. Tells why I disagree.
Chapter 9 B2Bs Are People Too
Looks at several business-to-business Twitter strategies including IBM, United Linen, Pitny Bowes and little CrowdSPRING.
Chapter 10 Small Business. Big Footprint
Looks at startups and small companies who are using Twitter to their advantage. Includes Seesmic, Stocktwits and CoffeeGroundz and others.
Chapter 11 Personal Branding
Looks at how Twitter has favorably impacted personal brand. Intervews with Chris Brogan, Veronica Belmont, New Media Jim, Jeremiah Owyang and Cheeky_Geeky
Chapter 12 Braided Journalism
Examines the convergence of citizen and traditional journalism in Twitterville. Looks at Szechwan Earthquake, USAir on Hudson, Mumbai and Gaza.
Chapter 13 Conversations with Constituents
Looks at how politicians and government employees are turning to Twitter to get closer with Constituents. looks at Obama, UK prime minister, local transit services and snow school warning in Newcastle England.
Chapter 14 Goodwill Funding
Looks at grassroots fundraising including charity:water, Tweetsgiving, The Frozen Pea Fund and more. Talks with Connie Reece, Stacey Monk and Beth Kanter.
Chapter 15 Dark Streets
Reports on the spammers, phishers, stalkers trolls and other assorted slimewear. Gives tips on dealing with it.
PART 3 How & Why to Do It
Chapter 16 Tips, Metrics & Finer Points
Provides advice on getting started as well as dealing with complexities of measurement, following/followers and retweets. Interview with KD Paine.
PART 4 The Big Picture
Chapter 17 Global Neighborhoods
A personal note on why I believe the ability to form a geographically agnostic community of people who share interests can lead to World Peace. Seriously.
Please forgive the poor formatting and lack of links. I am am really stretched. I look forward to your comments. I also look forward to completing the details of this project and seeing it come to life on Sept. 3.
