[Biz & Livia Stone at Blogo Espana. Photo by Shel]
This is sort of an executive summary of Twitterville essential to my writing the book. It does not precisely follow my four-part TOC, but it is likely to be the order in which I write the book. I am looking for new content to cover in these areas. If you contribute, I will include you in the Acknowledgements. If you send me information, you should assume that I will treat it as my own under Copyright Laws.
If you have a good idea that you thinks fits into Twitterville, please contact me by Tweets, Comments or--my preference--email.
I will update this worksheet periodically. For those of you who are curious, it will show you my progress. It will also show you where I am hungriest for new content.
1 . Tweet heard round the world
Have:
• SXSW 07 Party anecdotes
• Scott Beale Altavista Party (2008) (http://twitter.com/laughingsquid/statuses/768682462)
• Techmeme pointer to attendee getting 3000 tweets
• Chris Heuer [twitter.com/chrisheuer] post on lost intimacy
• Francine Hardaway [twitter.com/hardaway]on changing view of using Twitter
Looking for: More anecdotes of Twitter at SXSW
2. The Pinot that killed Odeo
• Based on Video interview with Biz Stone in Feb
• Based on talks with Biz Stone at Blogo Espana, 2006
Looking for: recollections of Odeo & early days of TWTTR
3. Dell Clears a shelf
Have:
• Dell's Ricardo Guerrero [twitter.com/ggroovin] at SxSW 07 & starting DellOutlet
• Interview with Richard Binhammer [twitter.com/richardatdell]
• Interview with Lionel Menchaca [twitter.com/lionelatdell] on how all Dell social media is centered around Direct2Dell blog
Plan:
• Brief interview w/Michael Dell on strategic importance of social media, particularly Twitter
Looking for: Third-Party insights/anecdotes into Dell on social media & Twitter, perhaps a customer saved or gained through Twitter, perhaps a good service story.
[NOTE: I've changed the order of the next three chapters.]
. Global Companies
Done:
• Molson Ale Ferg Devins [molsonferg] and [twitter.com/toniahammer]
• Starbucks, Matthew Guiste,[twitter.com/starbucks] promotions orientation, responds to user comments
• Rubbermaid [twitter.com] Jim Deitzel
• GraCo Twitter.com/lindsaybresco
• Ford Motors twitter.com/scottmonty GM [twitter.com/GMBlogs]
• Networksolutions KamiHuyse (starting point) [twitter.com/kamichat]
• BestBuy CMO [twitter.com/BestBuyCMO
Looking for: More companies, anecdotes & observations of large organizations using Twitter
4. Global Upstarts
Have:
- Seesmic [twitter.com/seesmic]
- Laura Fitton [twitter.com/pistachio]
- Jim Long [twitter.com/newmediajim]
- Laurel Papworth [twitter.com/silkcharm]
- Home Repair Guy [twitter.com/CharlesENell]
5. Twitter as a support tool
Have:
- ComcastCares [twitter.com/comcastcares]
- Francine Hardaway [twitter.com/comcastcares]
Looking for: More stories/anecdotes of businesses using Twitter to support customers
6 Tweeting in a crisis
Have:
• The Home Depot [twitter.com/TheHomeDepot]
• American Red Cross [Twitter.com/redcross]
• Los Angeles Fire Department [Twitter.com/LAFD]
• Andy Carvin (hurricanes)
• San Diego Fires [twitter.com/crisiswire]
Looking for: more stories of people & companies using Twitter for crisis intervention
7. Politics & Gov’t
Have
• Obama [Twitter.com/barackobama]
• State of Utah CTO [twitter.com/dfletcher]
• John Culberson, GOP Congressman, Texas [twitter.com/johnculberson]
* Sen. James Demint, R-S Carolina)[twitter.com/jamesdemint]
• Maxime Verhagen, Dutch Minister [twitter.com/maximeverhagen]
• Office of Prime Minister Gordan Brown [twitter.com/10downing]
• Office of David Cameron [twitter.com/davidcameron]
• Chicago Transit, Caltrans, British Ferries
• Twitter.com/tweeting politicians
Looking for: Examples of politicians & govt using Twitter anywhere on any level
8. Humanity
• Susan Reynolds/Connie Reece [twitter.com/susanreynolds twitter.com/conniereece]
Looking for: Random and planned acts of kindness by indiviuals or organizations on Twitter.
9. Selling/Jobs/Marketplace
Have:
• NH House sought because of Twitter
• Shower Hug
• Tom Raftery Job offer offer [twitter.com/tomraftery]
• Ryan Kuder [twitter.com/ryankuder]
• Matthew Watson [www.m-p-w.co.uk]
• Elliott Ng, Uptake [twitter.com/elliottng]
• Jim Stroud [Twitter.com/JimStroud]
• Twitpay [Twitter.com/twitpay]
Looking for: More examples of a marketplace forming, recruiting, buy/sell
10. Twittering Around the world
Looking for stories of Twitter in foreign language or international situations. Particular interest in China and Japan.
11. Oddball categories
I am following some subjects that may or may not be included in the book but I am looking for more information that would make these topics useful or interesting to business readers
Celebrity Tweeters
- Shaqille O'Neill
- MC Hammer
- Al Gore
- Britney Spear’s promoter
Religion
- Blog Islam
Causes
- Motrin Moms
