[Quick draw artist Hugh MacLeod at work with unidentified fans in San Francisco. Photo by Shel]
Hugh MacLeod, the noted Illustrator 2.0 is explaining yet again his Blue Monster 2.0 concept for Social objects. That part is good, but he has stated it before. But he closes with my quote for the day:
"Ideas within companies are like people within companies. It doesn't matter how good they are, there has to be a cultural fit or else it's a complete waste if time; you're just fighting a losing battle."
He's right, of course. We can never overestimate the importance of culture.
