Through this series on social media measurement, we've looked at a couple of the many promising tools and at least one way of evaluating the sacred ROI of a project. But anyone who has been trying to examine the analytics of social media knows, sometimes the numbers just look goofy.
Despite the speed and accuracy of crunchable data, our computers and technology and tools, very simply, lack common sense. So do other tools. I've never met a hammer capable of chatting or singing no matter how advanced it was.
KD Paine, founder and CEO of KD Paine & Associates, takes a look at all the metrics and analytics germane to your social media projects. Then her team of New England troopers figure out what they mean, the old fashioned way, by asking people.
