Huge Companies form Blog Council

The Blog Council

I learned earlier tonight of a very significant announcement tomorrow. A new group called The Blog Council has been formed.  What makes it newsworthy is that the members include
AccuQuote, Cisco Systems, The Coca-Cola Company, Dell Computer, Gemstar-TV
Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP (my client),
Starwood Hotels & Resorts and Wells Fargo.

If anyone still doubts that blogging and social media are going mainstream, here is smoking gun evidence. Each of these companies has active social media programs.

In a release slated to go out tomorrow morning, the council says it will:

• How do global brands manage blogs in more than one language?
  
• What do you do when 2000 employees have personal blogs?
  
• What is the role of the corporate brand in a media landscape increasingly geared toward consumer-generated media?
  
• What is the correct way to engage and respond to bloggers who write about your company?

These are complex questions, ones that are bewst resolved through collaborative thinking. In fact, what I like and respect about this announcement is it's collaborative nature. It feels true to the social media approach and hearing it from such formidable voices gives some vindication to some of us who have sometimes felt we were hollering in a hurricane.


Technorati Tags: SAP, The Blog Council, Accuquote, Cisco, Cocacola, general motors, Microsoft, starwood, wells fargo

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