[Forrester Sr. Analyst Jeremiah Owyang and wife Shirley. Photo by Shel]
My friend Jeremiah Owyang has joined Forrester Research as a senior analyst covering social media. This is what I call a perfect match. I have been following Jeremiah since his Hitachi days and have enjoyed watching him grow and realizing that he had come of age. There is no one I know who has shown better understanding of how the social media can transform business to the mutual benefit of customer and company.
Meanwhile, from where I sit, Forrester under the acumen and wisdom of Charlene Li in San Francisco is the only traditional analyst organization that comes remotely close to "getting" social media.
This was a brilliant move by the in going after Jeremiah and a wise move on his part in accepting it.
