According to CNET's Alex Moskalyuk, US Ad revenue will grow to $152.3 billion in 2007 a gain of 2.3%. Internet of course will enjoy the biggest gain of 16 %, but according to the ZDNet Research, Cable network advertising will grow by 5.9 % and consumer and Sunday Magazines will grow by 5.9%.
Maybe, these guys know what they are doing. Maybe not. They just might be stuffing a dead horse with dollars.