In Naked Conversations, Robert and I invented a few words. Ine, which we enjoyed was "Corpspeak," referring to language used by large organizations that no one else on Earth would ever use. Before us, of course, Cluetrain also mentioned it, and before them, George Orwell had some fun with it in a little book called "Animal Farm."
My friend Josh Hallett seems to have started a dictionary of corporate euphemisms and circle-speaks. This would be a very funny piece if it weren't so true.
Why can't companies just have a simple naked conversation with customers and the public?
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