Steve Crescenzo begins by slamming a David Weinberger . He's been talking about his successes for five minutes now without mentioning a single winner. Now he's declared that 95% of corporate executives should not blog. Now he's saying any idiot can blog and proves his point my mentioning his blog. He argues that CEOs are not comfortable in situations where they are not in control. Now he says, that as a consultant he should coach CEO, who apparently need not only to be in control, but without his help they will be clueless on what to say in the natural conversation that is blogging.
David Strom, the other panelist disagrees and Steve cuts him off pointing out that McDonald's has a great internal blog after having a public debacle. We'll have to take his word for it. Strom points out that it's about the conversation. Strom names Jet Blue's CEO Dave Neeleman taking out full page ads when he ignored his corporate blog. Strom points out that the primary problem for JetBlue was a crew scheduling issue. John Cass talking from the audience notes that the company got some credit for an immediate response to the audience. He does note a Razorfish wiki that workers "incredibly well" for client collaboration.
A vintage moment: Moderator Jennifer McClure is posting all this real time on the big screen. At that point, Strom predicts that the year 2007 will be the year when the wiki died.
