JD, the old master of digital journalism follows up the previous panel which was filled with jetBlue talk begins with a quip, "We know you have a choice in workshops this afternoon, so thanks for flying with us."
He begins with a Terry Hatcher film clip, that shows that the only choice if you didn't like TV was to turn it off. Until now.because we now have entered an age of Internet-based grassroots video.
JD begins be asking what the audience wants and the audience is generous with what they'd like JD to address. JD shows a still of his, kid about age 7, and JD explains that his son is already becoming a digital story teller.
JD explains that in the past, Big media has had control but now that power is shifting and shifting big. 60% of all the bits moving over the Internet is video and MIT folk predict that number is zooming to 98% in two years. Today YouTube controls 60% of that 60%
JD talks about why he doesn't like YouTube, starting with a clip themed to the tune of the revolution has just begun. His point is that there's lots of grassroots video that isn't on YouTube and YouTube is making several controlling issues include the inability to create a Creative Commons protection. They don't allow downloads so that Google can surround the video with ads.
He talks about people who are doing cideo casts, digital storytelling, personal newscasts all sorts of diverse grassroots stuff. One of his personal sites is "Ask a Ninja."
JD has been working with screencasts a grassroots newscast, often quite brief. JD believes a great many businesses will adopt this over text press releases.
The bulk of the conversation however centered on jetBlue, which seems to be the touchstone issue among marketing people everywhere these days. Attendees are mixed across the board with most people feeling the jetBlue, in the long run, will come out of the recent meltdown an even more respected company, if it doesn't screw up again. Giovanni Rodriquez notes that discount airline have always been a tough business model and that makes jetBlue's challenge the greater.
He then goes through a brief tour of the available free tools that makes it so easy to embed a video these days. A very entertaining and useful wrokshop, or so it seems to me.
It should be. The issue is not whether or not JetBlue blogged. It's the transparency shown by the CEO who essentially said "We screwed up. We will do better."
JD then transition the animated conversations over to mashups, the mixing and matching of digital video for personal use and sharing. He showed a series of very diverse clips that were mashed up with the same music. It had a dramatic effect here as it did when he showed it to pros at last year's South by Southwest Conference, where pros told him that the free multimedia grassroots, fully legal, mashu would have cost $100,000.
