Community grows as community gives.

I've said before that Kathy Sierra is among my very favorite bloggers. One reason is that I learn from her quite often. Another is that she makes me laugh and third, she makes compelling points very simply. Such is the case with her recent Community ROI.

Perhaps, this hit me so well because I've spent a part of my week end navel gazing in my garden, pondering the term "marketing." I've considered myself a marketing person most of my career, but lately the term has become lamer to me.  It implies some one who takes messages and tries to implant them into the foreheads of people who probably don't want them.

But you've probably heard all that before.

The problem is that if I tell a prospect that I'm not a marketing person, I'm not a PR person, the next question is why the Hell should I contract with you and what the just what the Hell will you do for the money.

I'm starting to think of myself as a markets person. I help company find markets and develop strategies for them to have conversations in those markets. Is this community-building as Kathy describes it?  I'm not sure, but in any case, she has the niftiest graphics this side of Gaping Void.


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