My friend Jeremiah thinks I'm doing something unpatriotic by inserting an optional [u] in the new title of this blog and my new book. He has posted in protest asserting that I have caved in to pressures from outside borders.
Now this is interesting. Jeremiah often refers to me as a mentor, a title which I enjoy hearing from one so talented. But one of the things that I have tried to teach jeremiah and anyone else who whose attention I could muster is listen to your customers. really listen.
No less than ten people in four countries have weighed in on the spelling issue. My interpretation is that I was being kidded a little, but not pressured. But here I am, writing a book about people bonding with each other beyond borders. And here are people conversing with me from England, Scotland, Ireland and Canada to be more sensitive to localized versions.
Should I not pay some attention.
Then there's the URL issue. The real url is redcouch.typepad.com. I cannot get the globalneighborhoods.com url I coveted. I went with globalneighborhoodsbook.com which looks and feels lame. Then I discovered the availability of globalneighbourhoods.com which is nearer and closer to the point.
What I have here is a branding issue. At some point, I'm going to have o go with one spelling and stick with it. Until then, I think I can have a little fun and let people debate it as a few of you are now doing.
