Richard Edelman provides some stats that confirm what many of us social media keep thinking--that the demise of a huge portion of traditional media is happening at a faster rate than anyone would have guessed a couple of years back. Example, Edelman cites stats that indicate TV news watcher numbers have been cut in half to 30 million in the last three decades. That isn't the death knoll number. That would be found in the fact that the average current viewer is aged 60.