Through my Wiley publisher Joe Wikert, I was pointed to this report that Business 2.0 magazine is forcing it's journalists to blog. Joe is dead right that this sort of thing just won't work.
There's an old Kentucky homily, I've always enjoyed: Never try to teach a pig to sing. First off, you will fail, and second, you'll have to deal with one very pissed off pig." I'm not likening journalists to pigs, but I think forcing anyone to blog has a high likelihood of failure. Even if it succeeds you will produce the most mediocre of blog product. You will also create a bad feeling likely to spill over into the hardcopy content.
