Wells Fargo, who I briefly consulted has gone live with one of the ideas they were working on, a student loan site. They haven't actually launched it yet and there are only a couple of posts up, but on my first look, I think its very promising and smart.
First off, a young customer is a longterm customer. If you develop a relationship with students, and you can maintain it to that student's satisfaction, you have that chance to be their bank of choice through life.
Second, I can remember back to my student loans and the lack of understanding and choice I had when I took them out. Students need this information. So do their parents.
Third, by doing this, Wells Fargo will make itself smarter as to what on the minds and in the hearts of students.
Okay, I say all this, while they are in prelaunch and while there are a paltry two posts up. The bank with the stage coach could always have one of their horses go lame. I don't think so. The improvements at Guided by History, their disaster preparedness site have been slow and steady ever since it was launched earlier this year.
