Joseph Thornley, CEO of Thornley-Fallis PR is bringing me up to Ottawa and Toronto in the last week of September for no less than six talks in three days. Yes, he gets a volume discount. I know he'd like me to list each one, but I have a hunch most of my readers would prefer I didn't.
But I need some help in what I say in a couple of areas:
1. Public Relations--In Naked Conversations, we said this was a "change or die area" and I think the 18 months since we wrote those words have strengthened the argument, which at the time was called overstated.
I'd like two things: (1) Case studies of PR practitioners who have gained by incorporating social media for themselves or their clients, and (2) horror stories of bad practice caused by PR people who did not understand the power and opportunity of blogging and social media.
I will of course give full credit to any of you who give me cases I can use and your additional thoughts on this subject are welcome.
2. Government and blogging--thanks to Joseph, I am addressing a group of Ontario government communications officers. These are professionals in government who are weighing the pro and cons of blogs. There are two parts to this:
(1) People influencing government through blogging and social media and (2) government people who are getting interactive with constituencies by blogging.
I am looking for case studies on this one as well. I am particularly interested in these cases, because this is an area that I plan to cover in Global Neighborhoods as well. If you know of any cases in this area, please post them here.
If you wish, you can email me your thoughts or cases as well.
