Our book is ranked #575 on Amazon.com this morning. This is the highest it has ever been. A closer look at the publisher's retail numbers over the last 90 days, shows the book is doing what our publisher tells us-- books do not usually do--come back from an oblivion trendline.
Before the direction reversal, we had experienced out first day closing at over 10,000, followed by a spot ranking at 14,000 before Naked Conversations reversed direction.
So what happened? Scoble leaving got us some new publicity in a whole lot of places. That certainly helped. And at the time the he was getting lauded by major magazines like the Economist and broadcast like BBC, we enjoyed a very nice spike.
But I don't think that explains, the prolonged, steady upward trend that we are experiencing. After the ads, the 30 radio interviews, the endless speaking engagements, the podcasts, what is happening now?
I think corporate adoption is happening now much more than it was back in January when our book came out. I think that corporate folk are trying to figure out what to read and they are looking to the blogosphere where well over 200 people have spoken in praise of Naked Conversations.
Back in January, our publisher, Robert and I were hearing a phenomenal amount of praise and we thought we had hit it out of the park. In fact, we were hearing the amplification of an echo chamber that we had warned about in Naked Conversations and we had merely made it to first base.
What's happening now is that the word of mouth engine has motored past blogging's inner circle. And that is helping us tremendously. What I also think is impacting us is a Long Tail factor, a book who's strong takeoff is anything but long ail behavior.
But our appears to be a good case study for his inevitable revised Edition.
Back in January, many blogging celebrities reviewed our book. This help inflate both sales and our egos. We are getting a lot of reviews again, but most of them from bloggers I have not met. Nor have I heard of them, until I found them through blog searching. The new reviewers and recommenders have many fewer links, perhaps an average of about 30.
But they are influencing people, that our entire effort had never directly reached. Collectively they are influencing a great many people in a great many organizations.
I'm sharing all this, while I'm in Maui and committed to family that I will not spend my five days here under this tree blogging. But along with being here and the chemistry of salt water, I am really buoyed.
Thank you Long Tail. Thank yo new purchasers. Thank you word of mouth and thank you, whatever the Hell is causing so many people to now be buying our book.
