I find companies of all sizes struggling with the issue of individual vs. team blogs, an issue I wrote about fairly recently. I keep hearing about this one and getting asked what organizations should do.
While, I have preference and see evidence that individual blogs are more popular, I need to emphasize that this should not be a go/no go issue. Companies should move forward with what makes them comfortable, then adjust accordingly when they get the hang of it.
I do have one additional caution: The magic of blogs is in their humanity. Readers will glom onto the people they like wherever they find them, rarely the corporate team. There are exceptions and I can see additional exceptions. If the Car Guys started a blog it would be popular as a team, although i don't see how they could replicate their program or their Boston accents.
(1) This is not a go/no go issue and too m
