I keep hearing about HR recruiters who are using blogs to recruit talented people. Microsoft, for example, has two recruiting blogs including this one. I've posted blogs for a couple of startups that generated qualified leads, including this Rogue hire for Riya.
I am becoming convinced that recruiting may be one of blogging's "killer apps." A recruiting blog is superior from a Help Wanted ad in so many ways.
- More personal--The recruiting blog puts a human face on a company's recruiting arm. Heather at Microsoft is a real person, and an interested applicant can actually use the blog to get to know her. Compare that with the website's[email protected] email address.
- Word of Mouth--We seldom read the Help Wanted listings when we are not looking for jobs. But an interesting blog gets readers who will tell friends about new jobs as they occur.
- Demystification--While everyone knows we want to do our best when applying for work,we often forget that the hiring company wants to see your best shot. A recruiting log let's a company show a potential ire what the company and people would look like. You can use a recruiting blog to show, workspace, co-workers, the building, the neighborhood etc.
There are more reasons, but I'll stand on those three. What I'm really looking for is some reader input on recruiting blogs. Who has them? What are some f the great success stories? Do you know cases of people being hired who would not otherwise have been found and encouraged to join?
Please send in your comments. If there appears to be a bigger story, I may contact you for a follow up story.