According to ZDNet, "IBM said it is developing an application to analyze how discussions on blogs and other Web sites are affecting a given corporation's image. The computing giant on Monday described a service, called the Public Image Monitoring Solution, that searches through reams of blogs, news stories and other material to distill useful information for companies. "
Isn't that what PR agencies are supposed to do for their clients? For that matter, isn't that where Memeorandum is headed? Yeah, but there's is much bigger and a lot bluer ...