Well it happened faster than a stick could rot a gum. Juicy Fruit had lowered the bar on blogging so that anything could slither over with its blog, that David Weinberger, and BusinessWeek's Heather Green were among many to considered just about the worst ever--myself included. I just had the pleasure of inserting a paragraph about it into the final draft of Naked Conversations and this morning discovered it was gone... GONE and in its place was a button that would allow me to watch TV Spots of the Juicy Fruit Lame ads. I just wish I chewed gum so I could boycot the stuff.