Hugh discusses the irony that blogging has built Thomas Mahon's Savile Row tailor business into a flourishing success while a full-blown spread in the Sunday New York Times generated just a little blip. This is exactly what happened when FireFox enthusiasts chipped in for a two-page ad in the New York Times, as we reported in Naked Conversations interview with Firefox co-founder Blake Ross.
As Hugh sees it, "the future of marketing is being able to create stories other people will want to tell, " which is a direct confirmation of Seth Godin's newest book. If you are a regular reader of this blog, you know how much a violently agree with both Hugh and Seth.
But, I don't think storytelling is only marketing's future. I think it is the backbone of marketing's entire history. Humans simply love a simple story well-told. We have been sharing good stories ever since we were huddled in circles around fires in caves, and telling stories with berries and blood on the walls of those caves.
There's only one communication more powerful than story-telling and that is the conversation. In that, we have the essence of why blogging is so powerful.
Hugh, if you are Gaping at this, I look forward to actually meeting you face-to-face at Les Blogs in Paris five weeks from now. You are one of the masters who pulled me in to the blogosphere.
