Tony Perkins, hardcopy, AlwaysOn, the blogazine of innovation, has gone out and you can only see parts of it online , or subscribe for the full paper version. Once piece not available online is Perkins own "Tune In--Turn On" column in which he discusses Bill Gates comments on blogging during a private dinner at Gates home on Lake Washington.
" Blogging makes it very easy to communicate. It gets away from drawbacks of email and the drawbacks of a website. Eventually, most businesses will use blogs to communicate with customers, suppliers and employees, because it's two-way and more satisfying."
Perkins added, "Gates knows that the referral power of the blogosphere is also exploding and marketing and PR executives must embrace this reality or risk losing control of their messages."
Two great quotes. Our thanks to Tony. We'll give full attribution, when we include them in our book.
