Glenn Reynolds at Instapundit just gave Hugh Hewitt's new book, titled "Blog" props. Anyone here read it yet? I just ordered a copy. Haven't heard of Hugh Hewitt? He's one of blogging's biggest names.
Here's a point we're going to make in the book. If you want a good blog, you need to be authoritative and passionate. So, why are we linking to our competitors (and, gasp, gonna say nice things about Hugh?) Because the one who links to the best things in the industry is more authoritative than someone who'll only link to their own products and services.
By the way, did you know that if you have a blog you can join Amazon's Associate program and get paid money everytime one of your readers buys something after visiting a link?
We haven't done that yet here, but we're planning on it. Think about it. We could make money off of our competitor's book sales! Now is that innovative blog thinking? Hmmm. :-)