A few weeks back I got to know the people who are putting on ABC's "Extreme Home Makeover" (ABC's top-rated show on TV). They basically find a deserving family, send them on vacation, rip down their house, and rebuild it from scratch.
Wouldn't it be fun to do that for the book?
Rip down a company's marketing plans, send the team on vacation, put up the new site, and let them see the reactions?
Now, obviously, we can't do that for a big company like CocaCola or Nike, so I was talking to Shel yesterday and said 'what if we found a local merchant and talk him or her into letting us build them a blog and watch what happens?"
What do you think? Does anyone know a small-business that would make for a deserving "extreme marketing makeover?" Someone like a plumber, electrician, a winery, or maybe someone with a store?
