Well, I seem to have stirred up a bit of stuff with my earlier post on Shel Holtz' Hell with Apple Computer. I also botched the link, which is corrected here as in the earlier post.
First off, I triggered not one, but two, anonymous bloggers, both who left comments supporting Apple overall. One of them, a masked blogger claims to be an Apple employee and makes a good point that Apple is a product-driven companies with a terrific track record of retaining loyal customers. He also wonders how you can provide great customer support when junior people interface with customers. Most recently, he wonders what's wrong with being anonymous and further wants to know how blogging has improved support anywhere.
All good issues. But, as he has learned, being anonymous itself creates a distraction from even the issues he raises. Another blog has started a guessing game of who the masked blogger is and yet another blogger speculates that the culprit is Keith Collins, a London blogger . As it turns out, Rick and I are having dinner in London with Keith Saturday night and he flatly denies the charge pointing out that he is not now, nor has he ever been a member of the Apple Computer team. He says the smoking gun was tracked into his hand because Keith's blog is the only Masked Blogger site link, and the erstwhile detective followed the wrong trail and made a bad assumption.
To me, the mystery search is just an unfortunate distraction. To me there are two key issues, neither of which have been fully explained:
(1) Has Apple delivered a faulty product in the Mac Pro? There is some evidence that this is the case and that it's support has botched the very real problems of trusting customers. There is also pretty good evidence that Apple has a long history of providing superior support, which makes the case even more disturbing.
It seems to me that the best way to resolve this is for Apple to step forward and have real person tell the real story and answer all the questions that are being raised. The best place to do this is on a blog where a dialog can be public ally held and legitimate questions can be answered.
(2) Why do loyal employees have to blog anonymously. Masked is obviously intelligent, cares about the products, cares about the tarnish that is appearing on Apple's shiny image and given the chance might champion Apple successfully in the blogosphere.
Masked, until you show yourself, you will lack credibility. Just look at the comments you are receiving. Until you show yourself, you will make finding you a game. Meanwhile, people are buying the Mac Pro every day and I'm curious to know what percentage of them are going to end up frustrated and angry as did Shel Holtz who is hardly the hot-tempered type. As did Marc Orchant, who has been a Mac enthusiast for more than a decade.
As far as the rest of the issues, you raise, Masked, I feel like being a bit tart and say that either my book or Shel Holtz' book would answer a great many of the questions you raise. Dell Computer is a poster child for a blog improving the company support and public perception of it. Transparency is an old saw on the blogosphere because people who hide their identity often turn out to not be who they say they are. Companies provide great support through junior people by having company leadership demand great support and by training your team to be great at it.
Masked, I'd be happy to give you greater detail, but we would have to go offline. I pledge Here and now in front of all these people that I will not reveal your identity, but I'll be very happy to answer any ten of your challenging questions, if you will answer ten of mine, letting me publish them on this blog, while keeping your name private.