The same thing has happened twice in a week and it tends to piss me off. I request interviews for the SAP Global Survey and someone asks if I would be willing to submit my questions in advance.
The answer is no, resoundingly so. You would not ask the NY Times or ABC or your hometown newspaper to do that? Why would you ask me?
The implicit answer is that I blog my interviews, and therefore, I must be less than a full journalist. I want the interview to increase my readership and therefore I should conduct them with an implicit wink and a nod. I'll get back to that in just a second.
In the interest of transparency, let me state a few things that regular readers of the survey probably already know. I conduct most of my interviews by email. So the recipient gets to see and consider the questions for a week or so before answering them. The recipient can easily fool me, and get help from internal people. I will never know.But I insist on naked conversations. If an interviewee sends me back Corpspeak or standard talking points,I will not publish it. This has happened only once. I have had respondents decline to answers a question, and the only way it shows, is that there are fewer questions to the interview. This is also fine with me.
Finally, the likelihood of getting burned is small. Why? Because SAP my sponsors and I are looking for insights and information that will add to the body of knowledge on social media's impact on culture and business. I ask people for interviews because I think they have something to contribute.
So far there have been 58 interviews. I have posted a few broken links and in one case, I posted the wrong middle name of an interviewee (my worst mistake so far). No one has contacted me to claim I misrepresented them.
I am educated and experienced as a journalist. I have worked for newspapers, email newsletters and briefly as a radio commentator. I am now practicing journalism as a blogger. The rules have changed slightly. I get to stick my opinion in when reporting. I am obliged to make clear when it is opinion and when it is reporting.
Bloggers as journalists are just evolving. We bloggers have brought much of this on ourselves. When I am interviewed by other bloggers, they often ask me to promote that I am on their sites. I rarely do this and when I do, it is because I feel new ground was covered, that contributes something to the body of knowledge. I did it twice recently and felt uncomfortable, so it will probably be a while before I do it again.
As a reporter, I never asked an interviewee to promote what I wrote. If she or he liked it, then they might cut and copy a newspaper clip, or forward my email newsletter or in blogs, link to it. But to collaborate in the promotion of those materials, to me is as unjournalistic as asking me for questions in advance.
I also have the issue of interviewing friends on my blog. I will always be transparent. This is not new to blogging. I had friends who were part of my state house beat as a yong reporter. I once dated a young woman whose father served on the local Council for the Elderly When that council came under scrutiny for questionable practices, I had to recuse myself and that is the way it should be.
Blogging is breaking new ground in so many days. For me, it is difficult to keep straight, that one day I am a speaker, another I am a blogging reporter and very recently I was a consulting blogger who sometimes wrote about clients. New ground is often shaky and it requires a few hops and occasional stumbles.
The way I try to keep it straight is to remember my customer is my reader and that is where my loyalty rests when I blog.