[Paula W. Drum, H&R Block]
I interviewed Paula W. Drum back in April when taxes were on most people's minds. As VP Digital Marketing, she has been the driving force for H&R Block's extensive social media activities. That interview also covered how H&R Block first stepped into Twitterville and the early lessons they learned. I will incorporate that part into the Twitterville. I went back to Paula with a few additional questions as well.
1. Twitter is just one of many social media tools that H&R Block is using. How is Twitter unique from the other social media tools and how does it interact for HR Block with the others?
8. Additional Comments?
Twitter is a great example of the changing face of marketing. It is a very interesting time when public relations, marketing and customer service are all converging. It is no longer about using advertising to create a brand's position. Mass advertising can still create awareness, but, the social aspects of the internet are creating the opportunity to engage with consumers on a much deeper level, before and after they are customers. Twitter creates a human face and voice for a brand.