HR Block beats analyst estimates. Did Social Media play a role?

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June 30, 2008

HR Block beats analyst estimates. Did Social Media play a role?

In a time when most market news is bad, H&R Blocks has reported a stellar quarter. I wonder if social media may have played a role in it. As my interview a while ago with Paula Drum revealed the company has been using Twitter, Second Life, FaceBook and other social media to rejuvenate its market position and attract younger customers.

Posted by shel on June 30, 2008 | Permalink

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