GNTV: Measurement Part 3: Radian6 Counts it All

Perhaps this interview with Marcel LeBrun,co-founder of Radian6 should have been our first in this series, because most measurement processes start with monitoring, and a growing number of companies find Radian6 the best available software for finding every time you or your company is mentioned in social media.

The Montreal-based start up used a go-to-market strategy of approaching large PR agencies whose client demands for finding everything being said about them in the social media has been accelerating at an exponential rate.

Radian6 does precisely this and apparently it does it quite well. It also supplies lots of graphics to soothe the analytically starved PR agency clients. Here's a brief video we shot a little later that shows you how it works: But, monitoring is not interpretation. Radian6 gives you what you need to measure. It shows you relevant trends and that is essential to meeting analytical needs.

But Radian 6 does not interpret this data. That is the job of several companies such BuzzLogic who we interviewed in our previous measurement segment. Nor can it tell you the ROI of your own social media campaign. We showed how SeaWorld accomplished that in our initial segment. In our fourth and final segment, we'll show you how one consultant is approaching what is often the most overlooked of all part of social media measurement: the human element.

Comments

[Marcel Lebrun]

Hi Shel,
I really enjoyed doing this interview with you and it was great getting to know you better at the New Communications Forum as well.

To clarify a point from your text description above. When I mentioned we do not interpret the data, what I mean is that we do not have human analysts who manually create reports since the tool is designed to be used by communications professionals directly.

We do, however, enable significant analysis of the content including the calculation of influence based on the conversational dynamics that we discussed in the video. This is all automated and real-time.

Regards,
Marcel

[maggie fox]

Hey Shel - we are, indeed, BIG fans of Radian6. It's a great solution that we use to gather all the data we need, laying our own analysis over top.

Nice to see you again!