Jim Long watched with horror as he saw the price on the gas pump get raised, not by coins, but by the dollar. He decided it was time to trade in his guzzling SUV. In this 12-minute clip, Jim explains how that decision took him on a journey into a position of respect and recognition in the social media community. He has a significant following on Twitter, where he is known as New Media Jim.
A 15-year veteran NBC cameraman, Jim follows the US President wherever he goes. In recent years that has included all continents except South America and perhaps Antarctica. He's passionate and proud of his old media work, but he understands and accepts the world is changing. "I am quickly becoming a dinosaur," he reflects in our interview, and for that reason he has become immersed in social media.
Not only does he believe his social media work benefits him, he talks about how his individual efforts are helping NBC. People see him through social media as a human representation of the network. He knows at least one person who has returned to watching NBC news because of Jim's Social media activities.
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