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March 19, 2008

GlobalNeighbourhoods.TV is live! It's about time.

[NOTE-For some reason the embeds used in this post are not working properly for several people. I have a hunch there is user error on my part involved in the problem. Please just go to GlobalNeighbourhoods.tv and they should be fine. I am sorry for all the false starts and near starts today. I can't wait until we hit the point where we look back at it and smile.]

This is what I've been waiting to announce all day. GlobalNeighbourhoods.tv  is the newest channel on FastCompany.tv. It is live and in color and all the parts are working. You can subscribe, embed code, leave comments or whatever you wish.

Like so many startups, it has been a difficult delivery. My FastCompany production team has been in a long and occasionally painful labor, but they have delivered quadruplets. I hope you like our 1st four babies, which you can see below. We will bring a whole batch of new clips to you as quickly as we can.

Inside Intel, candid talks with CEO Paul Ottelini and Intel social media champion Ken Kaplan. They share how social media is changing things inside Intel and how Intel's technology will shape the evolution of social media.

Jeremiah Owyang talks Online Communities. The senior analyst for prestigious Forrester Research talks about his recent report on online communities and about the enterprise struggle to adapt to them. He also offers some useful tips to vendors wanting to pitch Forrester.

Peter Reiser, communities CTO for Sun Microsystems worldwide talks about the benefits and challenges of building communities behind the firewall.He hows some new and cool ways of measuring the relevance of conversations and shows how community collaboration makes search more efficient.

Hugh MacLeod explains how social objects inspire social gestures and why social objects are mire efficient and powerful than message hurling via traditional marketing approaches.

I'm new at this and have a good deal to learn. Scoble and Rocky are being generous with help, but I need more. Please let me know what I'm doing that works and doesn't work.

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Comments

Congratulations Shel
The very best of luck, hope you're feeling better

The fact that you are defining Social Media is an excellent approach to effective communication ! With the Advent of the new media we need a educational reference point! Your videos are well done ad contain excellent content ! Buena Suerte!

Love the Global Neighborhoods vodcasts. Good choices for your first webisodes. I would argue with one pt in the Huge McLeod conversation - I wouldn't say that traditional advertising and PR are going away, or make the broad claim like our pal Chris Heuer (love him!) that PR is dead (although I agreed with his explanation of that statement). We aren't at the pt that social media is everything. Social media works WITH traditional media. Think about media fragmentation. Now, more than ever, our attention is split a million different directions. We watch 700 TV channels, while on the phone, while IMing, while facebooking, while flipping through a magazine. We are everywhere at once with shorter attention spans, which means we need be engaged by a brand or service or what have you in ALL of these channels so that we remember when we are thirsty to ask for a COKE or a SNAPPLE by name. It's about marketers creating that circle of engagement. Being everywhere. And being human.

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Shel

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