GNTV: Making a Splash with Social Media Measurement

Measurement is a really tough issue for social media proponents. Every business needs to measure results. But   social media is different than say, PR clip counts. It's not the placements, it's the conversations. And some conversations are obviously more valuable than others.

I've been talking to Measurement experts and tool vendors for GlobalNeighbourhoods.TV over at FastCompany.tv . Over the coming weeks, you'll see their clips.

I asked each of them the same question: "How do you measure a conversation?" Each gave me a good answer. Kami Huyse was the most compelling. She brought me to SeaWorld San Antonio where she got me totally immersed in the answer. As this 1st installment on my GNTV series will show you.

Comments

[Kami Huyse]

Who knew that measurement could be such a blast?

[Donna Papacosta]

Nice job, Shel! (Although I have a horrid fear of coasters -- the kind with steep drops).

[Steve Nimmons]

An interesting subject and worth a look at the video footage. I’m not sure the opening question responses made sense, as it implied that the social marketing was a stop gap approach to fill a month because of early launch. The plans and associated measurements come across as being too detailed for a 1 month lead. Marketing to an established site is a tried and tested approach, although gauging actual impact (particularly when this is off-site and you have no access to stats) is pretty gnarly. The conclusion that ‘what to measure’ from an abundance of attributes is the key decision is absolutely correct. This is definitely a topic to look into and ponder at greater length.