Measurement is a really tough issue for social media proponents. Every business needs to measure results. But social media is different than say, PR clip counts. It's not the placements, it's the conversations. And some conversations are obviously more valuable than others.
I've been talking to Measurement experts and tool vendors for GlobalNeighbourhoods.TV over at FastCompany.tv . Over the coming weeks, you'll see their clips.
I asked each of them the same question: "How do you measure a conversation?" Each gave me a good answer. Kami Huyse was the most compelling. She brought me to SeaWorld San Antonio where she got me totally immersed in the answer. As this 1st installment on my GNTV series will show you.