Jeremiah Owyang has published his first report as the new Forrester senior muckymuck on social media and he has posted brief excerpts on his blog.
This is the one covering communities, and regular readers of this blog may recall, I had some trepidation on what he would say, based n some of the questions he was asking. From the excerpt it appears that I should have feared not:
"First of all, many companies have a hard time being successful with their community if they want to control it too tight. The most successful companies let go of the control and acted more like a host, rather than a policeman. Secondly, many companies had a hard time kick-starting a community, just because you build it, doesn't mean they'll come."
Heh. It seems to me his diligent research that included interviewing 17 companies came to similar findings that some of us who just sit here and wing it, have been telling you all along.
Good to see, Jeremiah. Good to see.
