I was interviewed for the new Forrester Report on Online Communities that was released yesterday. Actually, as I recall, Jeremiah asked folks on Twitter for a definition of online communities and he liked mine. He was the report's primary author. Because I contributed, I got to download the 17-page client report for free.
Of everything I have read to date on the subject of online communities, this is the most comprehensive and the most useful. It describes the multitude of options that a company faces in developing a commnity. It looks at each phase along the path to development. It even discusses the types of adversaries you might encounter in your community and how to deal with each. It is written in tight, clear, unambiguous language.
I would recommend the report to anyone interested in online communities, but you have to be a Forrester client to see it. If you happen to be one, then the report is well worth the $379 fee. If you don't like it, there's even a money back guarantee. If this report motivates you to subscribe to Forrester, you can sign up here.
, Josh Bernoff, Christine Spivey Overby, Scott Wright
