TechnoMarketer looks like he's having a bad hair day. Still he has some great advice to the folks at Hasbro & Mattel on what they really should do about Scrabulous. Of course, this is about as likely to haopen as my beating Huckabee as a write in candidate for president this November. Also, I think he's being mean to the accounting Hasbro folks by pointing the lawyers at them. he should have the lawyers go to the window, open it up an take dive instead.
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January 16, 2008
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Shel Israel
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Shel -- Thanks for linking over to my post! While I agree that this isn't very likely to happen (Shel Holtz pointed out that the legal dept at Mattel rules the roost), they could have taken a number of approaches to build on the momentum and maintain the brand.
Posted by: Matt Dickman | January 16, 2008 at 01:07 PM