Henry Blodget: Why Apple position still rocks

[MacBook Air. Will world's thinnest PC thicken Apple profits? Photo by Shel]

As an Apple Computer stock holder, I've been getting nervous lately. I hear news and think it's good, and still stock traders are seling & selling. Personally, I see Apple as in an extremely strong position, but I am far from an expert in picking stocks. So I'm in the herd these days and the herd is restless.

It is somewhat calming, to read Henry Blodget's analysis of while Apple Computer is in the kind of business sweet spot that I think it is. At least one analyst see it the way I do. Some say the new MacBook Air is too expensive. As I recall, that's what they just said about the iPhone. I have a hunch those who argue it's too expensive have not yet seen and touched one as I have. Do I need one? Probably not. But I'm pretty certain, the next time I have some discretionary money laying around, I will buy one.

Comments

[Mickeleh]

People who think the MacBook Air is too expensive don't understand the target audience and positioning of the product. This is executive jewelry. It's the device that consultants want to put on the table when they take client meetings. It's the fetish object that people can stroke to calm themselves on airplanes. Apple remains the undisputed King and Queen of Shiny (to steal one of Little Richard's best lines).