[Child of the Marriage. Israel & Scoble with 1st Copy of Naked Conversations, Jan. 5 2006, Las Vegas. Photo by Buzz Bruggeman]
Naked Conversations celebrated it's second birthday this past Saturday. Robert and I both seem to have missed it. We touched our first copy of the book at CES at a presentation to Booksellers meeting arranged by our publisher John Wiley in the New York, New York Hotel.
The day was among the best of my life. It was a highlight of what has been the best phase of my life. Working with Scobe was the best collaboration of my life.
It's hard to believe it has only been two years since the book was introduced. Sometimes it seems the writing of Naked Conversations happened a very long time ago. Sometimes I think the stories we told are ancient. Yet the book is still selling moderately well, which please me almost as much as it surprises me.
Then I realize that the stories are old only if you have already heard them. Blogging has, of course, become only a single tool in an enormous social media tool shed. It has also become fruitful and multiplied. We wrote when there were about 14 million bloggers. Now there are more than 100 million. There may be as many as a half-billion people involved in social media worldwide.
What has remained intact, I think, is our key point. There is a revolution going on that is transforming the way businesses talk with customers. That revolution has a key attribute. It's about the conversation, not any one tool.
To all of you who have bought the book, recommended the book, or just heard about it and in some way, what we had to say, impacted you, thanks so much.