I got hit with a firehose of questions regarding FastCompany.TV, GlobalNeighborhoodsTV (GNTV) and my new collaboration with Scoble. A few drill down further than I can answer, but I'll try to answer a few that I was frequently asked.
- FastCompany.TV (FCTV) is intended to be a video blogging network. Scoble.TV is the first node and he is a FastCompany.TV employee who's show launches March 3 as does GNTV. They are separate shows. Robert and I would like to do something together, but that is a future show possibility.
- GNTV will have it's own page on the FCTV site as will Scoble.TV.
- Robert and I may cover the same people and companies. We may even interview the same person at the same time when that is easier for all parties. But he and I have different styles and ask different questions.
- I am not a FastCompany employee and I have no plans to become one. I am contract talent. My focus is to produce great content on GNTV. While Robert and I will talk and plan, his job is to do what he has always done and to build an FCTV network. He has a ton of ideas for programs but will build slowly at first. His goal is to have six GNTV programs by year end.
- FCTV is a separate, but related, entity to Fast Company and FastCompany.com. We are the same brand, but I have not had any contact with FC editorial staff. I cannot help you or your clients get interviews there. If you have something that is not right for my show, but I think Scoble might like, I'll forward it to him.
- I plan to produce a minimum of 15 clips per month, hopefully more. I will vary the length greatly and let viewers tell me the length they prefer.
- The best way to pitch me is through email. A direct Twitter to shelisrael also works. I do not take phone calls from people I do not know. I will try to get back to anyone who requests an interview, but it may take me a few days.
- I will travel for GNTV but it limited by time and budget. The best way to see me is when you are in the SF Bay Area.
- Like any media person, I'm interested in exclusive breaking news, but that is not my central focus. I will show some product demo, but that again is not my central focus. I am interested in telling people, mostly how social media is changing life, customer relationships and life.
- The best style to use with me is a naked converstaion. If I find you using talking points that were refined in committee. I may be polite, but it is unlikely that I will post your interview.
Got more questions? Send them in. What you ask me helps me figure out this new endeavor of mine.



I am Robert's producer. If you would like to talk about the show in any capacity, talk through me first as Robert is extremely busy as we approach our upcoming launch date.
For now, I can be reached at rocmanusa@gmail.com-
All the best,
Rocky-
Rocky Barbanica
Senior Producer
FastCompany.TV
Posted by: Rocky Barbanica | January 31, 2008 at 12:17 PM
You seem to carry the living room rule with you where ever you are, I guess thats what makes you more different then Scoble (which isn't a big deal). I'm excited to see both sites, both your TV and Scoble's.
Posted by: Boring Market | January 31, 2008 at 08:35 PM
Shel and Robert (who I know both pretty well) have very unique approaches on any given topic.
Here's a third party point of view:
Robert is great at finding the newest most interesting technology and applying it to personal use, and showing how it disrupts existing streams.
Shel is fantastic and digging in deeper, doing some analysis, and providing insight around an issue. Shel's really great for finding the cultural impacts and looking big.
I appreciate both the styles they bring, each are unique and each are needed. A great fit, as both of their videos intertwine, share, link, and separate.
Posted by: Jeremiah Owyang | February 01, 2008 at 07:47 AM
Jeremiah,
So when can I interview you for GNTV?
Posted by: shel israel | February 01, 2008 at 07:56 AM
part 2:
It's almost as if they should write a book or something.
Posted by: Jeremiah Owyang | February 01, 2008 at 07:58 AM
Name the time and date Shel, I'll be happy to be on the show, and get the word out about it.
Posted by: Jeremiah Owyang | February 02, 2008 at 05:12 AM
Name the time and date Shel, I'll be happy to be on the show, and get the word out about it.
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