Social Media Horror Stories
I'm working on yet another project for SAP with Giovanni Rodriguez at The Conversation Group. We are interested in hearing about the worst, most vexing stories regarding PR and social media that have occurred. The uglier the better.
I don't care if you were directly involved or not. I don't care if your perspective is as a member of a corporate team or consulting; press, analyst or customer. But please let us know what facts we need to double check before we use them.
By coincidence, someone named AftertheLaunch started following me this afternoon on Twitter. As I usually do when I don't know someone, I followed the url. There I discovered Shama Hyder has started a category called "Marketing Bloopers." She begins with one I had known when I spoke last month to the California Library Association. You can bet I'll be following Marketing Bloopers very closely.
Really looking forward to seeing what is unearthed and how you extract the lessons learned from all the mistakes and bloopers...
Posted by: Chris Heuer | December 19, 2007 at 01:51 AM
Its not a horror story, its a story of how a brand's stewards in the pr department did the right thing and averted disaster - the story of our friend Scott Beale and Luaghing Squid http://blog.fastcompany.com/experts/vmaltoni/2007/12/innovation_customers_conversat.html
Posted by: Chris Heuer | December 19, 2007 at 04:37 PM
Shama is very creative! I met her on Twitter too. We've connected on Facebook now too.
Posted by: Connie Bensen | December 19, 2007 at 06:54 PM