Laughing Squid and the Muttering Retailer

Anyone who knows Scott Beale and Laughing Squid, understand he has a wonderful, slightly off center sense of humor.  His recent Best Buy Blue spiff shorts is a good example. But what made this interesting was not the nearly predictable Cease and Desist letter from the world's leading electronics retailer, but the speed in which the retracted it.

Fast Company's Valeria Maltoni has a good report on how the blogosphere got to follow the story as Scott reported on it via his Twitter.  But the most interesting twist is that--of all things--the Best Buy PR folk jumped in to save the day for Scott and prevent a huge wart on the public face of BestBuy