SAP Survey to Continue & expand

SAP seems to be pleased with my 8400-word report and I will begin publishing most of it in chunks over the next few days. I am extremely happy to announce that starting Dec. 1, we will continue with it. I am looking for interesting stories about how social media is impacting cultures anywhere on Earth. SAP, of course, has a special interest in business stories.

I also announced that we will be spotlighting case studies on how social media has been used by marketing and PR to succeed or fail. These case studies may be incorporated into a training curriculum for SAP's communications professionals.

Finally, I want to learn more about how people and companies are handling the sensitive issues. How have companies in heavily regulated areas participate in social media? How has Sarbane Oxley impacted social media. Do blogs fall under them.  What legal and ethical issues have you dealt with.

If you have previously agreed to participate in the the Survey, I probably still have your name and I apologize for not having tie to interview you during the first phase. Please ping me again to be sure you are on my schedule. i am not the world's best record keeper.

I expect to start publishing the overwhelming majority of the report shortly.  Because of the length, I will do it one section at a time. I hope you find it as interesting to read as I found it to compile.

I am also discussing with Mike Prosceno ways that I can expand my involvement with SAP. We see some pretty exciting possibilities. It's funny, Mike is the only person I know inside SAP.  But, if the company adopts his thinking, than SAP over the coming years can be a pretty exciting place. You can say a lot of nice things about SAP, but right now, very few people would describe it as exciting. Hopefully, they will allow me to help change that.

Comments

[Craig Cmehil]

Not sure but I think this might be an interesting story (I'm biased as I am part of it) for your continuation!

http://www.accmanpro.com/2007/11/08/redefining-relationship-through-a-collaborative-twitter-project/

I certainly think it applies to how "interesting stories about how social media is impacting cultures" even if the culture is that of members of Enterprise companies normally in contrast to one another.

Craig

[Mike Prosceno]

Shel, I need to introduce you to a number of folks at SAP that have all shaped my thinking over the past few years. These are the folks that deserve the credit!

Examples like Craig's are the real reasons why SAP is, has been and will continue to be exciting place to be : )