If nothing else, my previous post asking what I should say in a speech to the California Librarians Association, produced over 30 responses. Clearly people are passionate on the subject. Clearly they also have a positive outlook for the need for libraries.
Below is my preliminary outline for talking points I will deliver at Long Beach Convention center this Sunday night. My outline was a mess a couple of days ago, but Ivan Chew, the Rambling Librarian has helped get me organized and focused, proving once again that librarians by their nature are both generous and well-organized.
Special thanks also to the 30 of you who contributed by joining the conversation. I have given credits to those of you, from whom I directly borrowed. If you feel overlooked, lease let me know.
Everyone else. Please let me know how I can correct and improve on this. There is still time.
1. US Libraries may be alive & well
• 5 X Amazon.com customers
• $14 b, more than running shoes
• 1 in 7 people have library cards
• But there’s a storm coming?
2. Storm Clouds
• Fewer visitors
• Fewer check outs
• Miscellaneous beats Dewey
• Stodgy “non-hip” image
• Free no longer unique
• 125 YouTube downloads for every NYT paper read
3. The Internet is:
• An infinite repository of information
• Every library can use it to provide infinite bookshelves
• Let’s people everywhere share what they know and think
4. Internet is eating up everything
• Traditional media
• Local communities being replaced by global neighborhoods
• Digital-reading devices
• Point: Libraries need to adapt or prepare for Jurassic Park
5. What is social media?
- 2 guys at backyard fence
- 2 yrs from blogs 2 social media tool warehouse
- About conversations, not tech
- SAP Survey-Youth driven
6. The Online Generation
• College freshmen younger than the internet
• Online more than on TV or phone talk
• Influence each other
• Teflon resistance to marketing as you know it
• Changing habits. Changing culture. Changing everything
7. Will social media kill libraries?
• Of course not. Don't be silly
• Nothing beats face-to-face
• Library as community spaces.
• Access for left out people
• Many changes needed
• ‘Online Generation’ spurns brick & Mortar
• Global more attractive than local
8. To Engage the Online Generation
• Use social media to join conversations
• Become expert resources on how to use the tools
• Use social media to eliminate physical boundaries
• Librarians as Internet knowledge guides
• Infinite bookshelf is hear.
• Virtual books? The content is what’s relevant
• Use real places to explore digital spaces
• Bridge the digital divide
• Go multimedia
9. A few case studies
• CSLibrary Casa Grandes Colo librarian uses Twitter/blog to engage in community conversations with community youth. Those conversations coincide with a 30% uptick in traffic, mostly young people
• LO-Fi Librarian, a UK Law librarian follows users on Facebook. Uses a Blogger/Facebook not to look cool, but to deliver services, communicate with/users and raise her library's profile.” Also following users in facebook.
• YALSA has a blog that lsook at anything tagged 'Technology' for social networking posts. Members have been podcasting, Twittering (@yalsa), and posting bookmarks at del.icio.us for awhile. Part of their gaming panel took place in Second Life
• The American Library Association lists their social networking tools on their wiki .
10. Social media can
• Let friends share what they’re reading
• Let readers review books for local communities.
• Let community tell library what they want
11. Librarians can
• Use scanned volumes to give users infinite stacks
• Serve as Internet guides to literature
• Understand the power of discovery through tagging
• Blog. Tell users what’s happening through RSS feeds
• Blog. Let users tell you what should happen
12. Librarians can also
• Join a global librarian network. Share with a wiki
• Use Twitter so people ca get info from mobile
• A global librarian online network
• Link/point to your users
• Distribute current community information
13. A global network of librarians
• Meet others like yourself
• Share passion and authority
• Learn about innovations elsewhere
• Collaborate to solve problems
• Requires change in focus
• Significant time investment
• Approval process.
• Too many options. Choose wisely
15. Special thanks:
• 30 people responded to my blog and Facebook questions
• Name: http://www.aliconferences.com/conf/social_media_govt1207/day1.htm
• Ivan Chew, Rambling Librarian —Singapore
• Lo-Fi Librarian, anonymous UK Law librarian blogger/Facebook user
• Shawn Lea , Everything and Nothing
• Rohit Bhargava, Influential Marketing Blog
• Randi Mason, MLS, PRSA
If you are attending the conference, please let me know if this is what you want to hear.