For the past four days, I've been pretty much buried into what will become my SAP Global Social Media report. I was focused on the heavy lifting. I have reviewed about 45 interviews totaling 51,000 words. I have pored over questions asked on Linked In as well as Facebook.
I've extracted 13,540 words of copy points from the interviewers. My next step will be to take that document and condense it by as much as possible to make a good digest, which I will publish here.
By Monday, I hope to be working on the executive overview, the findings & analysis as well as the specific recommendations.
I am overwhelmed by the wealth of insights, information, anecdotes that have come out of this. As an author, I cannot help to comment that if I merged this with the interviews I conducted last October when I visited 12 European countries, I would have a Hell of a story about social media and culture.
But right now, I have my arms full with a report that I hope influences the strategic direction of one of the world's largest software companies.
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