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October 13, 2007

Scoble warns me off NewTeeVee Conference. Maybe we should do our own.

2 authors techcrunch

[Israel & Scoble at Techcrunch party February 2005. We were a pretty good show.
Photo by Paula Israel
]

If my knowledge of online video were to make me a pebble, Scoble's would make him a mountain. I was just scratching my head wondering if I should attend the recently announced NewTeeVee conference, dubious about the content and particularly for it's spotlight on Joost, a company whose once-shiney patina has appeared tarnished lately.

Then Scoble posted 40 good reasons why the conference is worth skipping. Among them:

1. Best practices of old on new. The best example of oldTV coming to newTV is what ABC.com is doing.
Ever watch Lost over there? I have and it’s the best stuff out there.
They are using technology from Move Networks. That stuff blows away
Joost. To me THAT is “new TV.”

2. The best advertising technology I’ve seen is CastFire. I don’t see them on the program. I do see Brightroll. That’s good, I have a 24-minute interviewNexidia showed me with the founder on my show.  a bleeding edge technology that’s already bringing new kinds of contextual ads to several TV stations’ local news shows.

3. The biggest innovator in streaming media is Chris Pirillo. The way he uses chat. His sponsorships. And the way he uses YouTube is very innovative yet he isn’t on the program.

Thanks, Robert.  Maybe when the NewTeeVee conference is going on, you and I can take a walk on the beach again.  Better yet,  maybe you and I should find a few sponsors and co-host a conference covering online video. There is most certainly a need for it. And what NewTeevee is serving up seems to fall far flat of what the public deserves.




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Sounds like a great idea Shel ... how can I help? Not that I do a lot of video ... yet.

Shel

I'm willing to help too!

Tony

If you guys are serious, throw my hat in too, Ill help my buds

So far, this is just my idea. Heh. A little revenge for the way this book blog got started. Robert and I and wives and mother in law are getting together for dinner tonight. We'll see if this is still one of the 456.326 blogs Scoble reads daily.

And b5'd be interested in doing the event itself ;-)

Shel: it is!

I'm not sure about doing an event in this area. There already are quite a few events -- I'd rather pick a new area where I can build a lasting event without beating my head against a wall.

Got any ideas? Want to partner? Maybe we should have the topic evolve and call it, Naked Conversations, a name that seems to be lasting.

We'll be having a big focus on online video at next Spring's New Communications Forum, obviously. Would love to have you all involved in developing that aspect of the program.

Jen

Sign me up for this conference... and let me be the first to suggest Washington DC as a place to hold it. :-)

Everyone always thinks they can just easily throw together a conference and make it successful. It does not work that way. I put on three StreamingMedia.com shows a year, with over 10,000 attendees between them all and trust me, it's a lot of work.

You need a lot of on-site logistics support, you need registration help, conference programming, not to mention marketing the event. You can't just advertise it on a blog and hope you reach enough people. Our show has been around 10 years, and it takes years to build up a show and have it be successful.

I would encourage more companies to put on more video shows as I think more of them help us all, but the idea that someone can just throw one together, like some of you are saying, that is not realistic. Shows don't survive and grow that way.

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