Someone just emailed me and said that reading my talking points in the previous post was worse than reading war and Peace. Since I will actually use an Outline, she requested I post that as well.
Here it is:
30,000 foot view of social media
1. Cloudy view. Cities reduced to boxes & Lines & you can’t hear what people say. The danger of that top down view is that you may become isolated from what people think
2. Scoble’s on Gates at Microsoft
3. AA 777.
4. Back to earth. 2 guys
5. Global Neighborhoods concept
6. Conversations are human nature nature
• Cave men. Greek stoas
• Cluetrain’s universal truth.
7. Broadcast Era scales
8. Broadcast Era’s decline
9. What happened to broadcast?
• 2% rule
• Internet disrupts institutions
• People become angry about being marketed to. Companies don’t listen
10. Current Transformational Period
• Broadcast is waning.
• Conversational Era on Rise
11. Breathtaking ascent of social media.
• Blogs 6 million to 71 million old news
• MySpace nearly at 200 million.
• .5 billion online community registrants. 1/13th of world population
14. Biz Apps for communities
• Business already gets advantages community functions such as polling and personal data sharing. Community Features becoming an online commodity.
• Issue of Open v. Closed.
• Facebook v MySpace.
• Factory towns
• In open power moving to community
15. Isn't Online communities just Kid’s stuff?
16. Want to know what business looks like in 3, 5 or 10 years?
17. The Video explosion
• YouTube. 56.5 million people downloaded 1.2 billion videos in March. In April it was 45 million downloading 1 billion clips.
• More video bits than text running across the Internet today. Going much higher
21. Video business apps for video?
• Try this. Ask your boss…
• Don’t record. Go live. Ustream
22. Jan 2006. Blogging was THE power tool. Now it’s a whole workshop. Or maybe its an arsenal.
• Tools are pretty much up to you. Hammer.
23. “But wait” some of you may be saying, “ All this excitement and motion. That’s not my world. Where I work, I’m a lone voice. I’m still hearing questions about ROI, protecting IP, controlling message. I didn’t come here for a pep talk.
• I came because I need help.
24. This pep talk is coming to a close. Rest of day is filled with real and actionable suggestions…
• Social Media co-founder Chris Heuer who will discuss the three phases of social media engagement and the importance of each;
• PodTech’s web strategist Jeremiah Owyang who is going to escort you through the social media toolshed and share some of his own experiences.
• Hubbub’s Giovanni Rodriguez who will share with you the results of some research he has conducted, part of it for his client and our host SAP.
• Consultant Deb Schultz, formerly VP Marketing for Six Apart who will candidly share what went right and what went wrong through a series of case studies.
• Futureworks principal Brian Solis who is also a Social Media Club co-founder. He will share his vision for how companies can mash up traditional and new media tactics during these transformative times.
• You. You will all participate in what may be the most important session of the day: a Social Media Club Café session where you look for answers to an overwhelming question: How do you get started without getting fired?
I hope the result is that you go back to work tomorrow as a social media hero, armed with the tools you need to bring your companies forward in this new Conversational Era.
Thanks. Let’s start the conversation. Are there any questions?