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June 21, 2007

Andy Sernovitz Gives Vonage the Customer Relations Slimeball Award

Is Vonage learning relationship marketing from Pay Per Post? Nope.  They have lowered the bar further that PPP has yet to contrive. Apparently Andy listed 18 friends in a one-time referral program back in 2004.

Since then, Andy writes, "Vonage crossed all lines of good taste, privacy, and ethics.  They send a mass email to my friends -- USING MY NAME -- in a shameless promotion.  In fact, my name was used in the email 3 times, as if I had endorsed the message and gave permission to use my friends' names.

Why is it that half of the really ugly marketing ethic violations stories I know, seem to involve telephony companies?

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» Vonage spams customers, burns influentials, gets people really angry from Andy Sernovitz's Damn, I Wish I'd Thought of That!
Vonage is harvesting names from their refer-a-friend program to send spam promotions. I am a Vonage customer. In December, 2004 I entered 18 friends' email addresses in their refer-a-friend program. This was clearly intended to be a one-time referral, on [Read More]

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Thanks Shel ... Keep spreading the word!

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Member since 12/2004

Shel

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