Andy Sernovitz Gives Vonage the Customer Relations Slimeball Award
Is Vonage learning relationship marketing from Pay Per Post? Nope. They have lowered the bar further that PPP has yet to contrive. Apparently Andy listed 18 friends in a one-time referral program back in 2004.
Since then, Andy writes, "Vonage crossed all lines of good taste, privacy, and ethics. They send a mass email to my friends -- USING MY NAME -- in a shameless promotion. In fact, my name was used in the email 3 times, as if I had endorsed the message and gave permission to use my friends' names.
Why is it that half of the really ugly marketing ethic violations stories I know, seem to involve telephony companies?
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Thanks Shel ... Keep spreading the word!
Posted by: Andy Sernovitz | June 22, 2007 at 06:12 AM