New Comm Forum--Winner & Sinners

Steve Crescenzo begins by slamming a David Weinberger .  He's been talking about his successes for five minutes now without mentioning a single winner.  Now he's declared that 95% of corporate executives should not blog.  Now he's saying any idiot can blog and proves his point my mentioning his blog. He argues that CEOs are not comfortable in situations where they are not in control.  Now he says, that as a consultant he should coach CEO, who apparently need not only to be in control, but without his help they will be clueless on what to say in the natural conversation that is blogging.

David Strom, the other panelist disagrees and Steve cuts him off pointing out that McDonald's has a great internal blog after having a public debacle.  We'll have to take his word for it.  Strom points out that it's about the conversation. Strom names Jet Blue's CEO Dave Neeleman taking out full page ads when he ignored his corporate blog. Strom points out that the primary problem for JetBlue was a crew scheduling issue. John Cass talking from the audience notes that the company got some credit for an immediate response to the audience. He does note a Razorfish wiki that workers "incredibly well" for client collaboration.

A vintage moment: Moderator Jennifer McClure is posting all this real time on the big screen.  At that point, Strom predicts that the year 2007 will be the year when the wiki died.

Comments

[Steve Crescenzo]

Shel:

I'm sorry if I wasn't clear at the start of that lunch panel . . . which I'll be the first to admit wasn't great. As an internal communications guy, I maybe even didn't belong on the panel, and tried to do my best.

But I never meant to slam David Weinberger. I thought his session was the highlight of the conference, by far.

And yes, any idiot can blog. And yes, 95 percent of corporate executives should not blog because a) they aren't comfortable with a conversational, non-corporate style of writing; b) they aren't comfortable with not owning the conversation; and c) they aren't willing to live up to the commitment a blog demands--and read the comments, blog frequently, and be a part of the community.

And I didn't say that CEOs need ME if they want to blog. I said that internal communicators need to step up and help coach these people, which is hard for many internal communicators---who often don't have the access to top executives that other communicators do---to do.

And I'll stand by that one, too. For most of the successful INTERNAL blogs I've seen, and I haven't seen many, the communicators had a pretty big role. Not ghostwriting, certainly, but coaching and encouraging the executive to write conversationally and forget about owning the conversation.

You know, I would rate the lunch panel as the worst session I saw at the conference, and I was on it!

But your "live blogging" of it was even worse. Maybe you ought to just stop typing for a second, listen to what's being said, and THEN go back to your room and blog using your notes.

Steve Crescenzo

[shel israel]

Steve,

You know you almost had me feeling bad about how hard I was on you--not on the panel, but on you. But then I got to your cheap shot and I don't feel badly at all.

[Steve Crescenzo]

Shel,

Did you think that was a cheap shot? Sorry . . . but it's interesting to read what Chip Griffin (who was also live blogging the event) said about my opening on his blog(and again, I'm not sticking up for the panel or my role on it; just trying to make very clear my comments).

Allow me to republish his comments here:

<<<<"The lunch "keynote" was a panel with Steve Crescenzo and David Strom.

Steve started out talking primarily about internal communications. He focused on the how internal communicators should use social media. His top point was that executives shouldn't blog in many cases. Unless the exec is comfortable with the medium, they should steer clear. Steve also focused on the need for communicators to coach others within their companies about best practices.>>>>

I mean, that's pretty close to what I said I said, isn't it?

Again, the panel wasn't great. It wasn't even good. But that doesn't give you the right to misrepresent what I said.

The best reporters in the world don't try to write a story as the source is speaking. What makes you think you can?

Steve Crescenzo

[shel israel]

CSIM,

I took down your comment. You are free to call me a douchebag on Steve's behest, but you also have to have the cajones to identify yourself. I take down anonymous quotes.

[Steve Crescenzo]

Shel:

That would be, on Steve's "Behalf," not "Behest." Behest means I asked or commanded someone to call you a douchebag. I certainly did not! I don't even know who or what a CSIM is.

Steve C.

[shel israel]

Steve,

I know the meaning of the two words. I chose the one that said what I wanted to say.

[Steve Crescenzo]

Well . . . since accuracy doesn't appear to be a big concern to you, I guess it really doesn't matter which words you use, does it? Hell . . . behest, behalf, behead, behoove . . . whatever!!

Steve C.

[volatages921]

Hello,
i am not sure this is the right place for this,
but i bumped into some website/service that claim he is going to be major then
visa,myspace or ford

its called the "evolution" the day that will change pages in the history

of the web,everybody will Earn from Everything WEB2 what is called,

i really appriciate if you can check it out and make some comments,

http://tinyurl.com/3y2spf

Thank you

[kendragrandeur]

Hi all,
I'm a 34 years old woman, married and with children. I have an employ as geography teacher, part-time, so I can use the time to take care of my family and and I've found my equilibrium doing like this. During the endless spent in my house there is something that i prefer to do in the meantime that is watching tv on my [url=http://www.grandcanal-video.net/]free satellite tv[/url] . I also love to watch classic movies. I don't dislikenot at every hour but often to look out of my windows either. I am much happy with my life and overall about my relationship with my kids. I just hope to stay health, so just an normal happy life.
Thanks
Cassandra

[James]

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