I must admit that for someone writing--or at least trying to write-- a book on social media, I've been slow to immerse myself in Facebook. But my sense is that it is growing in popularity because ofits ease of use and because it is designed to let users subdivide into what I call Global Neighborhoods.
I poked around a bit over the weekend, in part, because two young members of Infopresse that I met last week in Montreal had absolutely gushed about it. What I found over the week end really impressed me but that is probably old news to almost anyone this side of Methuselah.
But what really took my breath away were the stats revealed by Carolyn Abram on the Facebook Blog. Users have grown by nearly 300 percent to 18.5 million since last July. Half those users log in every day--making Facebook about eight times better read than the New York Times. There are more than one billion [no typo] photos on the Facebook site.
Boy am I ever going to have to write about Facebook in Global Neighbourhoods. If you are a marketing professional and you continue to ignore stats like these, my urgent advice is pay attention. A whole generation os absorbed in the social media and if you overlook them, you may have a future career in the restaurant service industry.
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