Steve Rubel's parting post for 2006 declares that because everyone--including traditional media-- is getting more social, the term itself is meaningless. That makes as much sense to me as saying that because everyone is on the internet, the term itself makes no sense.
Steve points to the popularity of certain bloggers, to the fact that, as Scoble demonstrates, bloggers are starting to cover the same topics as mainstream media as reasons why all media is becoming social and therefore the term means nothing.
God Steve, what an oxymoron you are becoming.
You seem to have forgotten the brilliant implications of your blog name--MICRO Persuasion. You seem to have forgotten that this new form of communicating is about conversations, not Technorati rankings. You seem to see the wrong rivalry. It has never been Scoble v. the Wall Street Journals. It has been the dialog vs. the monologue.
As for me, the rankings and ratings are as much as a diversion from what social media is about as is the way mainstream media has covered political races, writing far more about who's winning than who has the best ideas for serving constituencies.
In that rivalry, conversations are kicking butt. In that rivalry, we social media folk have fomented a revolution. When you first joined it, the revolutionaries were huddle in mountainside caves, treated with contempt and disdain by the powerful centrist incumbent holders of command and control.
Now, the wisest of the media, of government, of business are jumping into the river and what started as a bubbling brook in the wilderness is now the mainstream. The forces that had been on command and control for so many years are crumbling. A whole new generation of young revolutionaries, now in their teens and early 20s are coming of age and then the social media people will now be in the majority.
Steve, you are unlikely to play the role of Che Guevera, the young Bolivian revolutionary who help Castro come down out of the hills and take Cuba. But once the usland was taken, Che had a need to move on to the next revolution.
Maybe you like being out in front of the curve and now that a revolution you helped to foment is coming into full force, it's time for you to move on.
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